I am Amber Xiaoyan Liu. I am an Assistant Professor in Information Systems & Analytics department at the Leavey School of Business, Santa Clara University. 

My current research focuses on issues related to (i) socially responsible operations, and (ii) marketplace operations. The first stream of my research provides insights into the societal impact of certain economic policies. The second stream involves developing matching algorithms for online platforms and deploying field experiments. I apply a suite of data-driven methodologies including predictive analytics, causal inference, and field experimentation. Some of my research also lies in the operations-finance and operations-marketing interface.

Link to CV: [CV]


Operational Distortion: Compound Effects of Short-termism and Competition, with W. Schmidt. Management Science 68(8):5907-5923.

Personalized Recommendation System Design for an Online B2B Platform, with V. Gaur

  • Under Review
  • Finalist of INFORMS 2021 Innovative Applications in Analytics Award

The Impact of the Opportunity Zone Program on Residential Real Estate, with R. Bekkerman, M. Cohen, J. Maiden, and D. Mitrofanov.

Bonus Competition in the Gig Economy, with L. Chen, Y. Cui, and J. Liu. 

  • In Preparation

The Effect of Operational Efficiency on Membership and Usage in an Online B2B Marketplace: An Empirical Analysis, with R. Allu and V. Gaur.

[Google Scholar Citations]


Amber Xiaoyan Liu


Lucas Hall 321 W

500 EI Camino Real

Santa Clara, CA 95053