I am Amber Xiaoyan Liu. I am an Assistant Professor in Information Systems & Analytics department at the Leavey School of Business, Santa Clara University. 

My research primarily focuses on the design and operations of online marketplaces,  innovative business models, and operations-finance interface. I develop and apply data-driven approaches, including machine learning, to facilitate and inform business decisions for digital platforms.

Link to CV: [CV]



Operational Distortion: Compound Effects of Short-termism and Competition, with W. Schmidt. Forthcoming at Management Science 

Working Papers:

Personalized Recommendation System Design for an Online B2B Platform, with V. Gaur

  • Revise & Resubmit at Management Science
  • Finalist of INFORMS 2021 Innovative Applications in Analytics Award

Bonus Competition in the Gig Economy, with L. Chen, Y. Cui, and J. Liu. 

  • Major Revision at Manufacturing & Service Operations Management

The Effect of Operational Efficiency on Membership and Usage in an Online B2B Marketplace: An Empirical Analysis, with R. Allu and V. Gaur.

The Value of Textual Information for Matching in an Online B2B Platform, with V. Gaur.

[Google Scholar Citations]


Amber Xiaoyan Liu

Lucas Hall 321 W

500 EI Camino Real

Santa Clara, CA 95053

Photo Credit: NASA, ESA, CSA, and STScl