Welcome!
I am Amber Xiaoyan Liu. I am an Assistant Professor in Information Systems & Analytics department at the Leavey School of Business, Santa Clara University.
My research primarily focuses on the design and operations of online marketplaces, innovative business models, and operations-finance interface. I develop and apply data-driven approaches, including machine learning, to facilitate and inform business decisions for digital platforms.
Link to CV: [CV]
Research
Publications:
Operational Distortion: Compound Effects of Short-termism and Competition, with W. Schmidt. Forthcoming at Management Science
Working Papers:
Personalized Recommendation System Design for an Online B2B Platform, with V. Gaur.
- Revise & Resubmit at Management Science
- Finalist of INFORMS 2021 Innovative Applications in Analytics Award
Bonus Competition in the Gig Economy, with L. Chen, Y. Cui, and J. Liu.
- Major Revision at Manufacturing & Service Operations Management
The Effect of Operational Efficiency on Membership and Usage in an Online B2B Marketplace: An Empirical Analysis, with R. Allu and V. Gaur.
The Value of Textual Information for Matching in an Online B2B Platform, with V. Gaur.
Contact
Amber Xiaoyan Liu
Lucas Hall 321 W
500 EI Camino Real
Santa Clara, CA 95053
AMBER XIAOYAN LIU 